Our bank was born out of General Electric’s 1995 acquisition of SOVAC bank (initially founded as the financing arm of Citroen in 1919) and then of Crédit de l’Est, Royal Saint Georges and Réunibail, rapidly positioning itself as a leader in the French debt consolidation and auto financing markets.
OUR HISTORY
In April 2017, GE Money Bank changed shareholders and became My Money Bank, the only independent bank in its market. My Money Bank is owned by funds under the management of Cerberus Capital Management.
Cerberus Capital Management, a private equity firm created in 1992 and based in New York, with offices in the United States, Europe and in Asia, has more than USD 30 billion in assets under management on behalf of some of the world’s most renowned investors.
This acquisition enabled Cerberus to become the first private equity firm to obtain a banking licence in France.
My Money Bank is a customers centric bank focused on serving its clients and partners.
My Money Bank, more than 100 years of history
My Money Bank, more than 100 years of history
From GE Money Bank
to My Money Bank
From GE Money Bank
to My Money Bank
By leaving the General Electric group, My Money Bank acquired its independence. A new chapter of our history opened up, with the ambition to build new relationships with our customers and our partners.
The symbols of this evolution
The symbols of this evolution
“My”, a focus on customer proximity
“My”, a focus on customer proximity
“Money Bank” to build and expand on the GE acquired brand recognition. The pronoun “My” introduces the tailor-made relationship concept to re-affirm our proximity with our clients and partners.
A dynamic visual identity
A dynamic visual identity
We have chosen a strong identifier, representing a forming circle symbolising how we help our customers in fullfilling their plans, from the initiation of their project until its completion.
This dynamic symbol highlights today's digital world and is a strong illustration of our identity.
These symbols and our new brand name, “My Money Bank”, confirm our ambition as an independent French bank to become a key player in the European financings and savings market.
Our footprint
Our footprint
My Money Bank is an independent bank operating in Mainland France and French Overseas Territories
My Money Bank is an independent bank operating in Mainland France and French Overseas Territories
Our vision: to develop our bank into a European growth platform.
